Little cool has something to say: The old beast that was recommended on the Apple App Store is riding its own second series of bicycle products. Do you know if you have any interest in this App? Recently it started the second period of crowdfunding...
At present, the second series of beast riding bicycles are being raised in JD. There are two new products: SPEEDX brand road bike Leopard AL and mountain bike Mustang AL are priced at RMB 4,799 and RMB 2,799 respectively.
Six months ago, Beast's first series of products was also crowdfunded. Road bikes Leopard and MTB Mustang were priced at RMB 7,999 and RMB 3,999 respectively. The difference from the recently released AL series was the use of carbon fiber frames in new products. The AL word represents a more basic frame material aluminum alloy. The most expensive Leopard Pro in this high-end series is selling for 14,999 yuan.
A year and a half ago, the Beast Riding App was released. It is a main application for bicycle tracking and social networking. It has been repeatedly recommended by the Apple App Store. According to the official statement, there are approximately 1 million registered users of beast riding.
It's a bit strange that in this very powerful "star app", there is no entrance to the SPEEDX bikes. Only the “More” tab has a nearby car shop. However, if you open it in Beijing, you will find the nearest car shop in Luzhou, which is 180 km away.
According to beast riding, as of now, their bicycles have sold more than 2,000 vehicles, most of which are sold offline. But why not add an entrance to the App, so that a lot of users of bicycle enthusiasts do a little transformation, the beast riding did not stand.
In general, the beast riding this startup company model is similar to the Mi family bike routine launched by the Xiaomi Eco-chain company riding track. It is an app first and then the hardware product related to this app. However, according to Beast Riding, the App and the bicycle are planned together. The App is relatively simple to go online and the bike is slow. However, after the start of sale, the App can be used in conjunction with the Beast-riding app. Both are complete. Planned product.
In addition, the user base of Beast Riding App is those who enjoy cycling, and it has nothing to do with electric bicycle or bicycle commuting. Logically speaking, these bicycle-loving users are sure to have a lot of experience in buying bicycles. What do the beasts riding on their bikes impress them? In general, it should be cheap.
Those who are familiar with bicycles should know that carbon fiber is a good material for bicycles. Because of its strength and lightness, it reduces the useless effort of the rider, and users who are more eager for bicycles will spend more money to buy carbon fiber frames. Bike. Compared with Trek, Specialized, and giants, the use of the same transmission, transmission components and similar configuration of the car, the beast is roughly 1/3 to half cheaper.
According to beast riding, the core carbon fiber frame was produced in cooperation with Toray, a carbon fiber manufacturer. The assembly of the entire vehicle was completed by a factory. In addition to being cheap, the bright spot of beast riding “smart” is worth mentioning.
The beast bike is in the position of the handlebar, that is, there is an on-board computer in the middle of the handlebar, and the rider can see it. This on-board computer can monitor the cadence, speed, slope, GPS position, and the output power of the rider when it is running independently. It can also display tutorials, such as guiding you on how many grades you should use to keep track of how many cadences; After that, navigation can be displayed on this screen, and the recorded sports records of the on-board computer can naturally be transmitted back to the mobile phone app. The seat tube of the beast bike is a 18650 lithium battery inside the car. The power supply of the vehicle drives numerous sensors and on-board computers and lights. The battery life of a charge is nominally 800 kilometers.
Compared with traditional bicycles, beast cycling products are standard, and smart features are more points, because traditional bicycles do not have similar functions and can only install code tables with relatively simple functions.
According to beast riding, they hope that the main markets for products are those who have a quest for cycling and offer them a relatively cheap option. Compared to 700Bike and Mi bike products, the beast riding user group is narrower, but it is also a professional segmentation area.
Bicycles are a business that does not have a very high threshold, and it mainly requires some resources from suppliers. Beast Riding has now completed two rounds of financing, which together amount to approximately RMB 100 million. They said that the Chinese triathlon has already bought some of their cars as training vehicles. The main reason is that they are relatively cheap and they do not feel bad. Their desire is that their products can earn a little money in "lower-priced professional bicycles."
Topic: SPEEDX Leopard Pro Bike
Reprinted from: Curiosity Daily
